Victoria Park Community Homes approached us with several goals in mind. For incoming board members, the orientation about the history of their non-profit social housing organization was long and difficult to get through. They wanted something punchy that would give an incoming board member or a new staff person, a quick overview of the organization's history, evolution and mission. They also wanted something that could be used at events or in sales meetings to deliver their current key messages in an engaging manner. We proposed a short animated video to accomplish both goals. This also served a third purpose of giving Victoria Park a stronger visual identity and more refined messaging then they had previously had access to. The result was a stronger understanding of their brand, messages, and a new marketing tool at their disposal.